Use OTT Memes for Marketing: A Do’s and Don’ts Guide
OTT shows have transformed entertainment in India, not just through binge-worthy content but also through viral memes. Shows like Saiyaara, Faltu, and Mumbai Diaries generate meme formats that are widely shared on social media. Marketers are increasingly leveraging these OTT show memes for marketing to engage audiences, drive brand recall, and make content relatable. However, … Read more