marketing

Use OTT Memes for Marketing: A Do’s and Don’ts Guide

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Use OTT Memes for Marketing: A Do’s and Don’ts Guide

OTT shows have transformed entertainment in India, not just through binge-worthy content but also through viral memes. Shows like Saiyaara, Faltu, and Mumbai Diaries generate meme formats that are widely shared on social media. Marketers are increasingly leveraging these OTT show memes for marketing to engage audiences, drive brand recall, and make content relatable. However, … Read more

Not Human, Still Famous: Rise of Digital Influencers in India

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Not Human, Still Famous: Rise of Digital Influencers in India

The rise of digital influencers India is changing the landscape of marketing and social media. Virtual creators—AI-generated characters with social media profiles—are attracting followers, endorsements, and partnerships in India. From fashion and lifestyle to tech and gaming, these non-human personalities are blending entertainment, branding, and influencer marketing in innovative ways, appealing especially to Gen Z … Read more