A lot of site owners complain about content quality when the more basic problem is that Googlebot may not be reaching the right pages properly. Googlebot discovers new URLs mainly from links and first checks whether crawling is allowed by reading your robots.txt file. If a URL is disallowed there, Googlebot skips fetching that page. … Read more
Structured data mistakes usually do not destroy rankings by themselves, but they can absolutely make your search appearance weaker. Google says structured data helps it understand page content and can make pages eligible for richer search appearances. It also says a structured data manual action usually removes a page’s eligibility for rich results, even though … Read more
Yes, they can be connected, but not in the lazy way people usually think. Google’s documentation says Core Web Vitals are used by its ranking systems, and it recommends good Core Web Vitals for Search success and a better user experience. But Google is also clear that good scores alone do not guarantee top rankings. … Read more