Immersive Experiences in 2026: Why People Want More Than Passive Entertainment
Immersive experiences are growing in 2026 because consumers increasingly want participation, not just observation. That shift is no longer vague lifestyle talk. In India, an EY-Parthenon and BookMyShow report said 78% of consumers prefer spending on experiences over products, and Eventbrite’s 2025 trend report said 65% of consumers are looking for transformative experiences. Those numbers … Read more