BookTok in 2026: Why a Social Media Trend Still Moves the Book Market
BookTok is still moving the book market in 2026 because it has done something publishers always want and rarely control: it turns reading into visible, repeatable culture. TikTok says books recommended by the #BookTok community generated more than 50 million sales across Europe in 2025, worth €800 million, based on NielsenIQ BookData and Media Control … Read more